"He was beginning to think that visiting the marketing floor for a cup of water was the worst mistake he'd ever made."
Guerrilla marketing has a body count in this extremely entertaining novel. This is the third Barry novel I have read and they always promise an enjoyable read. His cynical take on advertising and marketing is a joy to behold.
This particular outing is black in the extreme. Corporate heavyweights are undermining the government as a war between loyalty programs breaks out. Did I mention there's a cute kid and a killer computer virus. That's all I'm giving away, I suggest you crack open a copy and get reading... stat.
5 out of 5, forget big brother, the big corporations are scarier.
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